The Marketing of Braveheart free essay sample

Inspects a portion of the imaginative advertising procedures that helped make a hit out of a film that many idea to be a troublesome sell. The film Braveheart is an intriguing examination with regards to film advertising strategies. The film appeared to need numerous components which would make it simple to advance a wide crowd, but then its high income show that it was a triumph. The film was set in a period and spot that is new to most Americans, and this was a difficult that promoting endeavors expected to address. In light of this issue, the film was offered to general society as a sentiment and as an activity experience, topics people in general could without much of a stretch perceive. Further endeavors were made to illuminate the open that Mel Gibson, a popular and known on-screen character, assumed a significant job in the film and in the background. Generally speaking, showcasing endeavors functioned admirably to get crowds into theaters by concentrating on the movies generally engaging and all inclusive qualities. We will compose a custom article test on The Marketing of Braveheart or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Film advertising is a procedure that frequently starts even before a film..

Existence of Reality in Christopher Durangs Beyond Therapy and Edward

Presence of Reality in Christopher Durang's Beyond Therapy and Edward Albee's Who's anxious about Virginia Woolf? Growing up, I generally accepted that my folks would develop old together. I fantasized about acquainting my future youngsters with their still-wedded grandparents and joining in, if not expressly arranging, my parent’s fiftieth commemoration festivity. In spite of the fact that my folks battled and battled with regions of never-ending contradiction, by one way or another things consistently worked out and in my naivety, I accepted they generally would. In any case, as time advanced, the uncertain, and now and again implicit, issues that had tormented my parent’s marriage since its origination putrefied and eventually arrived at obstinate extents. As a chaotic separation lingered, each parent clarified his form of the occasions and â€Å"irreconcilable differences† inducing a partition. In spite of the fact that the realities introduced in each record coordinated, my parent’s individual understandings of the realities contrasted significantly. As I tuned i n to my parent’s defend their powerlessness to get along, I understood that despite the fact that my parent’s stories didn't coordinate, neither one of the parties was really lying. Each parent basically introduced to me their variant of the purposes behind separation. I realized that some place covered up in the subtext of my parent’s clarifications laid reality. As I filtered through the marginally tangled data, I started to ponder, â€Å"Is reality a relative concept?† After evaluating my own understanding, Christopher Durang’s play Beyond Therapy, and Edward Albee’s Who’s scared of Virginia Woolf?, I arrived at the resolution that, as innately incomprehensible as it appears, reality exists as a relative idea. Apparently, in the complexities of a separation, the genuine reasons requiring a perpetual... ...xtremes of refusal and vouches for the genuine relativity of reality relying on mentality. Subsequent to beating her refusal and conceding that no child exists, Martha lies prostrate as George solicits her, â€Å"Who’s terrified of Virginia Woolf?†(242). Martha tediously answers, â€Å"I†¦am†¦George†¦.I†¦am†¦Ã¢â‚¬ (242). As it were, â€Å"Who’s terrified of the truth?† My folks, Stuart of Christopher Durang’s Beyond Therapy, and Martha and George from Thomas Albee’s â€Å"Who’s Afraid of Virginia Woolf?†. Stopping to support reality to suit one’s requirements involves managing reality and encountering torment. Subsequently, it makes sense that many shrewd, sensible individuals succumb to the appeal of disavowal. Be that as it may, as Martha illustrates, the dividers disintegrate in the long run, and one feels the torment as intensely as could be. Anyway, who’s terrified of reality? The more fitting inquiry is who’s not scared of reality?

Rousseau’s Theory about Education Free Essays

â€Å"The dismissed training of my individual animals is the terrific wellspring of the wretchedness I deplore.†-Mary Wollstonecraft, A Vindication of the Rights of Women. Rousseau and Wollstonecraft accepted that youngsters ought to be permitted to develop unreservedly and figure out how to utilize their instruction for all intents and purposes. We will compose a custom exposition test on Rousseau’s Theory about Education or then again any comparable theme just for you Request Now Kids would then grow up to be free reasoning grown-ups that would shield soceity from getting materialistic and abusing. In any case, they intensely differ on who ought to get such an instruction. Rousseau imagined that solitary guys, on the grounds that they are more grounded ought to get such and training. Wollstonecraft accepted everybody, regardless of what sex, ought to have the option to be taught to change and better society in general. Despite the fact that both their works were viewed as extraordinary, they are both clear in the state funded training arrangement of today. Wollstonecraft (1759-1797) and Rousseau (1712-1778) both concurred that society abused mankind, yet Wollstonecraft felt that men were mistreating ladies. The two of them accepted that instruction should mean letting kids develop uninhibitedly and putting little limitations. They ought to shield them from impending perils and give food and safe house. They ought not, in any case, power books and controlled learning upon the kids. He imagined that youngsters ought to likewise create good judgment and every kid would pick whatever intrigues him to concentrate in more prominent detail. He felt that this technique for training would deliver an even, free reasoning kid. Accordingly this would prompt a characteristic culture as opposed to a materialistic one. Rousseau†s hypothesis of common instruction was not planned for all youngsters. He felt that young ladies ought to be restricted parenthood, and how to be a spouse. To Rousseau, ladies exist so as to serve man, since they are more vulnerable. Wollstonecraft expressed that ladies ought to be encouraged medication so as to deal with guardians, babies, and spouses appropriately. She embraced equivalent instruction for all kids regardless of what the sex. They ought not exclusively be shown very similar things, yet ought to be instructed together, to learn social collaboration they would experience as grown-ups. Young ladies and young men would go to day school together and afterward young men would be sent to their apprenticeships and young ladies would figure out how to sew and different abilities. Wollstonecraft attempted to demonstrate that by denying a woman†s instruction you are denying her the capacity to bring up kids satisfactorily. Along these lines it would profit both genders if ladies were appropriately taught. Rousseau was acclaimed for supporting human rights and regular instruction yet when it concerned ladies he broke no new ground. He really advanced women†s job as a spouse and mother present to serve her better half. He expressed that since ladies were more fragile genuinely that their psyches were too. Wollstonecraft maintained his way of thinking of common instruction to urge singular opportunity to profit society. In any case, she despised his treatment of ladies. She exhorted that ladies and men should both be instructed, and taught together. Both of Emile and The Vindication of the Right†s of Women were viewed as radical, they were the two progressives. Emile affected functional applications, and the investigation of common interest in instruction. Wollstonecraft†s radical thought of teaching young men and young ladies similarly, and together are applied on government funded training today. The most effective method to refer to Rousseau’s Theory about Education, Papers

Dramatic Techniques in Hamlet

Sensational Techniques in Hamlet A book is uncovered as noteworthy and important because of the imaginative thoughts and the sensational execution that convey them from essayist to crowd. Shakespeares dramatic play, Hamlet, embodies this key connection as it underscores the natural human condition of uncertainty, driven by an encounter between the wants of an individual and the activities of others. Bear[ing] our hearts in melancholy a condition of frenzy apparently manifests, and Hamlet at last spreads out as a work supported by a distraction with death, in an incredible disaster that will in the long run cry on ruin. Shakespeare investigates the widespread thought of uncertainty, as his hero ponders activities that repudiate chronicled and contemporary ideas of ethical quality. Such hesitation in real life is investigated broadly through Hamlets tarrying concerning retribution for a dear dad murderd. Battling with the disruptiveness of butchering Claudius, Hamlets agonizing discourses best uncover his uncertainty and unconcerned intellectualism. The logical pondering To be or not to bewhether tis nobler in the psyche to endure or to take arms against an ocean of difficulties displays, in its minor length, Hamlets all inclusive battle with ethical quality and reluctance. Situated to butcher Claudius in Act 3 Scene 3, Hamlet defends his inaction and uncertainty, To take him in the cleansing of his spirit, when he is fit and prepared for his section? No. Hamlet, tormented by his uncertainty, is pushed into a truth of powerful composites as he relates to Queen Hecuba and showcases his deadly goals th rough the showy killing of the player ruler. Expressing I, impregnant of my cause㠢â‚ ¬Ã¢ ¦can state nothing, Shakespeare figuratively suggests his powerlessness to practice mental fortitude and assurance. Undermined as he stands banished from his legitimate situation as King, Hamlets imbued loyalty to his mom seems, by all accounts, to be the base of his hesitation. Taught to Taint not thy mind, nor let thy soul invent against thy mother, it is just after Gertrudes demise that Hamlet can broadcast The lords to accuse venom to thy work! furthermore, poison Claudius, as featured in O.B. Hardisons examination of Hamlet. Similarly stood up to with the demise of a dad, Laertes defeats his vacillation in regards to vengeance or avoidance, resounding through his contracted and insistent determination to cut [Hamlets] throat ithchurch. As a foil to Hamlets uncertainty Laertes life quickly compares Hamlets lingering and prompts the logical request Am I a weakling? which without a doubt uncovers Hamlets hamartia uncertainty as a generally human, and all inclusive imperfection. The all inclusive significance of Hamlet is obviously best found in the all inclusiveness of its hero, and the mankind of his blemishes, including his utilization by misery. Stressed with a feeling of direct opposite, the pondering To be or not to be stirs a feeling of Hamlets existential nature, as a Machiavellian Renaissance man, willing the opportunity to leave his distress ridden mortal curl. Polarizing the thoughts of opportunity and condemnation despite misery, Shakespeare controls Ophelia as a foil to Hamlet as she proceeds with the way of self destruction to its realization. A disreputable demonstration without legitimization, Ophelias mix off her human loop and despondency is foreshadowed as all around present by naturalistic themes, affirming I would give you/a few violets, yet they wilted all when my dad/kicked the bucket. The emotional juxtaposition of Hamlet and Ophelia uncovered Shakespeares discernment that the hidden frenzy of despondency is more noxious and all aroun d pertinent than the prank demeanor savage Denmark characterizes as obvious franticness. This is etymologically featured through Hamlets graceful assertions Which passes appear, the trappings and the suits of misfortune as resembled by Ophelia They bore him flagrant on the bier㠢â‚ ¬Ã¢ ¦and in his grave down-poured numerous a tear. Organization of sexual orientation isolation in anguish develops from now on as just Ophelias crazed state in Act 4 Scene 5 is recognized as obvious franticness causing everyone around her to give her great watch, different to Hamlets distancing frenzy which is ignored as unmanly despondency. The aphoristic thought that shrewd men knowwhat beasts you make of them serves to feature Hamlets imbued doubt for ladies catalyzed by his despondency, and is reflexively perceived as he states It hath made me distraught. The thought that misery is clearly supreme develops as the results of Hamlets sadness stretch out to both sexism and the passings of numerous squires, while Ophelias franticness is brief and auto-retributive. This all inclusive component shows up as an indispensable cross-relevant explanation serving to feature the respect that must be appeared despite sadness. Shakespeare further investigates the sign of anguish as a general antecedent to distraction with death. The widespread importance of death itself is underscored as Hamlet reflects Alexander kicked the bucket, Alexander was covered, Alexander returneth to clean, resembling the demise of Yorrick and Alexander the Great through the ageless intensity of death. Brought up in Act 1 Scene 2, Hamlet actuates his investigation of death, had the Everlasting㠢â‚ ¬Ã¢ ¦not fixd/His group gainst self-butcher! Controlled unconscionable by the implication to the Christian teaching, as a showcase of shortcoming and despairing, talked about in J. Nosworthys exposition of Hamlet, distraction with death is consigned to the area of vengeancefor a dear dad murderd. It is this sensational control of Hamlets fixation on death which binds together the hero and mankind all in all. Villages fixation supposedly manifests in the spooky appearance of Old Hamlet, as Shakespeare utilizes quick paced, cross exa mination style discourse to draw in the crowd His facial hair was grizzled, no? what's more, Looked he frowningly? The phantoms nebulous vision goes about as a vessel to convey the inalienable worry for existence in the wake of death and investigates the potential related with limbo and otherworldly catching to the earth. An approaching figure, the phantom is ostensibly an allegory for Hamlets distraction with death in spite of his vulnerability in regards to the legitimacy of such a nearness O all you host of paradise! O earth! What else/And will I couple damnation O fie! It is this uncertainty in regards to death that maybe takes into account Hamlets imprudent dismissal or acknowledgment of duty regarding the passings of everyone around him. The emotional absence of talk encompassing Hamlets murder of Polonius and his disrupting lack of concern towards Rosencrantz and Guildenstern They are not close to my inner voice uncovered the sociopathic indication of spooky fixation which sy mbolically guarantees Hamlets life. Acknowledged in a Feudal setting, this perilously all inclusive obsession is a topic that remaining parts illuminating for a contemporary crowd and edifies people to the risk of obsession. In spite of the fact that Shakespeares topical investigations are show in a setting looking to some extent like that of the 21st Century, it is through basic topical and semantic examination that much is uncovered about human instinct today. Having concocted such a sensational set of three of catastrophe, Shakespeare presents the crowd with thoughts in regards to human instinct and the all inclusive idea that an individual will be liable to thine own injustice.

Maos Hundred Flowers Essay Example

Maos Hundred Flowers Essay Example Maos Hundred Flowers Paper Maos Hundred Flowers Paper In 1956 Mao Zedong began a crusade to permit more opportunity inside his socialist system in China. Anyway in a year the crusade had been dropped, and supplanted by an enemy of rightist battle. Was this only a smart snare to permit Mao to see his faultfinders? Or on the other hand was it an authentic endeavor to permit the Chinese individuals more opportunity? Numerous history specialists have contended in any case. In 1956 Mao thought the time had come to permit more opportunity, and permit extraordinary articulation of musings. He expected to permit individuals to usefully reprimands how well socialist China was progressing. He gave a discourse saying how he was very satisfied with Chinas current state, and indicated he would permit erudite people more opportunity. This was bizarre conduct from Mao, as he was typically against educated people. Anyway did he do this for a specific explanation? Mao had been so satisfied with Chinas state he had sent all the Russian guides home, as the agreement was costing China intensely in assets. Anyway by losing the Russian counsels he expected to permit the Chinese erudite people to have some more opportunity to move them to proceed with the work the Russians were doing in advance. Stalin passed on in 1953, and when Nikita Khrushchev came to control he hammered Stalin, and when Mao saw this he could see a similar transpiring in China. In this manner to stop this occurrence Mao permitted analysis inside his own gathering so he didn't become like Stalin. This helped make himself less like Stalin as well. Another conceivable explanation behind Mao to make a certifiable to endeavor to give more opportunity was that he was getting dubious of a Military Coup. He had utilized the military in the beginning periods of his battle, yet after they had sifted through the nation they were not, at this point required. He expected to give more opportunity to stop the military choosing to take power. Anyway there a couple of potential reasons which show it could be a cunning snare. In 1956 there was an across the nation rebel against the Russian socialist system. The Government fell rapidly and Russia needed to send in troops to recover control. Mao didn't need a similar occurring in China, along these lines permitting individuals to transparently condemns the system he could see the individuals who could be happy to begin an uprising. He essentially anticipated that this should originate from the savvy people of China. At the point when Mao dropped the Hundred Flowers battle in 1957, many idea it was a sharp snare to permit Mao to discover his adversaries inside the state, anyway in the wake of contemplating the proof, I feel Mao had made a real endeavor to give more opportunity inside China. In any case, when he perceived how much individuals didn't concur with his arrangements, he terrified and expelled the Hundred Flowers crusade, and chose to send the resistance to re-instruction focuses.

A Detailed Guide on Research Paper Writing

Any research paper is a piece of academic writing that bases on your original research on the chosen subject in addition to your interpretation and analysis of important findings. When you outline your research essay, there are certain logical steps that you need to take. You require something more than just your knowledge to achieve excellent academic results when submitting your assignment. Ensure that you have a positive attitude and belief in your own ability to succeed. Step 1. How to start a research paper? Choose a topic Look for the topic that challenges and interests you. Your personal attitude towards it will determine the enthusiasm and energy that you put into the entire writing process. Focus on some limited aspects and ensure that teachers approve your choice before getting started. If you aren’t sure of what they expect from you, read assignment prompts again or talk to them. Choose the topic that you can easily manage and avoid too learned, technical, or specialized subjects. Don’t write about something that has quite a narrow range of available source materials. Step 2. Find information Browse the Internet for useful and reliable information for your research paper. To get some background or general data, feel free to check online encyclopedias, almanacs, and similar sources. Focus on domain name extensions and look for the ones that represent educational institutions and are more reliable. Watch out for any possible bias and be selective. If you know how evaluate sites critically and do your online search more effectively, you can save a lot of time. Check university and public libraries, government agencies, business, etc. Read and evaluate every source that you want to use for your paper. Take notes of interesting information and jot down their full bibliographical data because sources without such details are useless because you can’t cite them correctly in your piece of writing. Step 3. Make your thesis All research papers require students to make a thesis. It’s all about the main idea or a central point of your research. Besides, all the arguments that you make must be based on it, and that’s why a thesis statement plays an important role. Think critically and write it in one sentence. It also serves as a declaration of your belief, while a big part of your paper will consist of strong arguments to defend and support it. Make a thesis in an introductory paragraph. Remember that it’s really hard to do it at the very beginning of your writing process. That’s because you need to organize, collect, and analyze interesting ideas and relevant materials. It’s impossible to make a well-formulated thesis before you write a research paper because it evolves when you develop major ideas. Avoid fuzzy and generic arguments or statements. Your research paper must provide the audience with something new, interesting, and educative to read. Don’t cite other authors in your thesis. Present your ideas and ensure that it: Explains others how you interpret your research subject; Answers the main question; Tells readers what to expect from your writing; Presents your claim that others may dispute. Your thesis should be strong and it must answer the following questions: Can your opinion be opposed or disputed by others? Does your thesis answer a research question? Does it give any interesting and new information? Is it precise enough? Does the main body support it? A well-written thesis equals well-shaped ideas, increases the credibility of your draft, and makes a positive impression on readers. Step 4. Make a research paper outline How to write a research paper outline? Ensure that it has the following structure: Title; Abstract or a brief summary; Introduction with your thesis and background information; Body that consists of a few section, such as results, materials and methods, discussion and conclusion; References; Figures, tables, and appendix. Your outline can be either informal or formal. The informal one is an effective tool that helps students organize their ideas, and they can change or cancel it without paying any attention to its form. Use an informal outline to make all key points clear and arrange them correctly. Sometimes, teachers can ask you to submit a formal outline of your research paper. Use letters and numbers to arrange all topics and group them in a logical order. Ensure that they all are related to your main idea. The main purpose of any outline is to help you consider your chosen topic carefully and organize all ideas logically before you get started. Outlining is an important part of writing a good research paper. To understand how to write a research paper outline, ensure that the point it covers flow logically and plan basic sections: Introduction must state your thesis and purpose clearly; Body should present your arguments to support a thesis; Conclusion rewords or restates your thesis while summarizing all arguments. Step 5. Organize your notes Organize all the notes that you have based on your outline and analyze research data critically. Use the most reliable sources, check them for accuracy, and verify that your information is correct and updated. Pay attention to any opposing views if they can help you support your thesis. This stage of your research paper writing process is important because you synthesize, analyze, and evaluate any information that you have to learn something new about the chosen topic. Communicate all ideas and research findings effectively through written words. Avoid using any irrelevant information and ensure that all facts are recorded carefully. Otherwise, you’ll end up with plagiarism, which is quite a serious academic offense. If you borrow any ideas of other people, document and quote them accurately. Use your own method to organize all notes and group them effectively to put every source of information in the right place. Step 6. Write your first draft Start with the first subject in your outline and read all the relevant notes that you have. Paraphrase, sum up, or quote for each idea that you want to use in your research paper. Use the most suitable strategy, such as separating sheets of lined paper, writing summaries, quoting or paraphrasing on note cards, etc. Write down all the ideas that come to your mind. Before you know it, you will have a well-organized research paper draft based on its outline. Step 7. Revise your outline and draft To revise your first draft successfully, read it for any content mistakes. Double check all the figures and facts used in your paper. Reorganize its outline when needed, but take into account the main purpose of your writing. Rearrange ideas to follow your outline and use an effective proofreading checker to find and fix all errors. Check 1. Checklist One Did you follow your outline precisely? Did you forget anything? Is your thesis clear and concise? Are your arguments presented logically? Did you prove a thesis with strong arguments? Are all of your sources cited properly to avoid plagiarism? Are your points and intentions clear? Reread your research paper for any grammar mistakes and use dictionaries when needed. Do a careful spell check to improve the overall quality of your draft. Ask other people, such as friends or other students, to help you revise it because the second pair of eyes is always great. Check 2. Checklist Two Did you support all arguments with strong examples or documented evidence? Did you start every paragraph with the right topic sentence? Are there any repetitions or unfinished sentences? Do all ideas and paragraphs flow smoothly? Do all sentences vary in their length? Can you see any grammar or spelling mistakes? Are all of your citations correct and accurate? Are all quotes accurate in their punctuation and sources? Did you avoid contractions? Did you use the third person? Does your research paper leave a sense of competition for the audience? Did you make all points objective, interesting, and clear? Step 8. Type final paper Every research paper should be printed and typewritten on a high-quality printer. Reread your assignment prompts to ensure that you have the right understanding of academic expectations. Ensure that your final draft meet all the requirements specified by professors. Learn how it will be evaluated to avoid unpleasant surprises. Proofread your final paper attentively for all kinds of spelling and punctuation mistakes, duplicated or missing words. Make enough effort to ensure that it’s tidy, clean, attractive, and correct. Your basic goal is to have your research paper ready in advance, so don’t wait for the last day in your deadline. You’ll get a peace of mind and a better opportunity to check everything twice. Before you submit a final draft of your research paper, be sure that it’s the very best that you can do. If you have any difficulties or problems with writing it, don’t start panicking because getting professional help online is your best way out of this situation. Custom paper writing services are highly reliable and affordable to any student in academic trouble.

Restaurant Business Summary - Free Essay Example

Introduction Restaurant business  is by far one of the most favorable and most popular competition in business sector and the newly opened restaurant also more and more in recent. Their location should be strategic and service quality need to be improve in order to attract customers as well. There are five major dimensions to measure service quality such as reliability, responsiveness, assurance, empathy and tangible. Most of them use Medical nurse and automotive repair services method to measure the relationship between service quality and customer satisfaction which is developed by Parasuraman, Zeithaml, and Berry. Customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ satisfaction can affect an organization career development, for example, if most of the customers are not satisfied with the restaurant about their customer service, types of food, hygienic conditions and so on, these all will affect their organization operation. We have a principle says that à ¢Ã¢â€š ¬Ã…“customers is a kin gà ¢Ã¢â€š ¬Ã‚ , so employees need to take some proper or needed actions to make the customers satisfied because customers is the leading role for all business organization and the results can be different which is due to different characteristics of customers such as age, income and knowledge. Besides that, some research find out that customer satisfaction can directly affect their loyalty whereas some research testify that satisfaction does not affect loyalty as several customers will switch to another products which offer better things when they need similar products in their life . Summary Measure of Superiority (MSS) is the difference between service quality performance and customer expectation. The score can be either positive or negative depends on satisfaction level of expectation by customer. The table illustrates the expectation and performance on each quality of services dimensions which provides customers satisfaction. The result show that customer satisfaction ha s been achieved when the sum of performance score 19.1 is bigger than expectation score 18.99, MMS score is positive. The gap score of responsiveness 0.03, assurance 0.05, empathy 0.15, and tangible 0.07 is positive, that means performance score is greater than expectation score while reliability represent a negative gap score (-0.19), this dimension causes customer dissatisfaction. Measure of Service Adequacy (MSA) score is acquired by subtracting minimum expectation from customers from service performance in restaurant business and if the performance is greater than customer expectation then the score will become positive. With the MSA being positive and the minimum expectation score met, this five dimensions of service quality had reflects that customers satisfaction has been fulfilled. Besides that, we found that all of the attributes of each dimensions are greater than the minimum expectation from customers especially is à ¢Ã¢â€š ¬Ã…“promptness of the employees serve thei r customersà ¢Ã¢â€š ¬Ã‚  (Diah Yulisetiarini, 2014, P6)in reliability acquired highest score while à ¢Ã¢â€š ¬Ã…“easiness in purchase transaction processà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“ customers feel easy to communicate with employeesà ¢Ã¢â€š ¬Ã‚  attributes gets 0.33 the lowest marks compared to other attributes. Measure of Service Adequacy (MSA) score is acquired by subtracting minimum expectation from customers from service performance in restaurant business and the score will become positive when the performance is greater than customer expectation. This five dimensions of service quality had reflects that customers satisfaction has been fulfilled because all has met the minimum expectation score and MSA is positive. We found that all of the attributes of each dimensions are greater than the minimum expectation from customers especially is à ¢Ã¢â€š ¬Ã…“promptness of the employees serve their customersà ¢Ã¢â€š ¬Ã‚  in reliability acquired highest score while à ¢Ã¢â€š ¬Ã…“easiness in purchase transaction processà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“ customers feel easy to communicate with employeesà ¢Ã¢â€š ¬Ã‚  attributes gets 0.33 the lowest marks compared to other attributes. With comparing the anticipated performance and observed performance, the area of accepted service is demonstrated by Zone of Tolerance. The maximum expectation subtracts minimum expectation of the customers is to get the score of Zone of Tolerance. à ¢Ã¢â€š ¬Ã…“Promptness of the employees to serve the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ attribute is the greatest zone whereas assurance dimension which related to à ¢Ã¢â€š ¬Ã…“customers feel safe when they are in the restaurantà ¢Ã¢â€š ¬Ã‚  attributes is the thinnest zone of tolerance. Cartesius diagram use to measure the restaurant performance and the customer expectations. This diagram consists of four quadrants A, B, C, and D which is separated by X-axis and Y-axis. The mean score of the o verall attributes of restaurant performance represented by X-axis whereas the mean score of the overall attributes of customer expectation represented by Y-axis. Moreover, the mean scores are calculated from the list of satisfaction attributes for X-axis and Y-axis is 3.80 and 3.82. Quadrant A is located above the mean score of X-axis and before the mean score of Y-axis. Quadrant A is a quadrant that dissatisfaction among customers, due to the restaurant management has less attention on customers. In this cause, the service performance of the restaurant should be improved. Next is quadrant B, it located above the mean score of X-axis and after the mean score of Y-axis. In this quadrant, the performance of the restaurant management is good. The restaurant has conducted well customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ perceive attribute and those attributes have satisfied customers. Furthermore, quadrant C is located below the mean score of X-axis and before the mean score of Y-axis. The restaurant m anagement service attributes is low priority and less important. So, in this quadrant do not need further attention. Besides that, quadrant D is located below the mean score of X-axis and after the mean score of Y-axis. Even though, the restaurant management has well delivered the service, but the customers do not considered important attributes. The restaurant manager should expand more on other important attributes to improve the performance of the restaurant. Critique There are several critiques we can get from the article. First, a look at the introduction tells us that it is too long. Some points are emphasized too much and repetition occurs here and there. This problem causes unnecessary portion to constitute a large part of the introduction and as a result, the introduction becomes lengthy. Second, some tables did not explain clearly the parts they have. For example, table 7 only stated the mean score of expectation (Y) and the mean score of performance (X) in the ve rtical columns without explaining their function in a clear way. Misunderstandings may occur if the readers of the article only scan through the article. Third, the article contains parts that are repetitive. The usages of some words are repeated many times throughout the whole article making it seems to overstress some points. The elaboration for the point also contains sentences that are unnecessary due to it repeating the same thing as the previous sentences. Fourth, the diagram used in the article which is Cartesius Diagram, is very confusing to the readers. The overall data for the whole research is squeezed and put on display in the diagram. The too-large data is too much for a single diagram to explain. In our opinion, the data should be separate into different diagrams to allow better understanding. The whole article does not only consist of negative points. The positive point, which is the fifth point, will be about the part called abstract. The abstract of this ar ticle is very good as it is simple and clear, not to mention that it is straight to the point making it easier for the readers to understand the general view of the article. Last but not least, the whole article of this research serves as a very good extension of knowledge in conducting business in the future. Applying the formulas and knowledge gained from this article will be very useful in trying to set up a successful business. Conclusion As a conclusion, restaurant businesses try to put more effort in order to maximum customer satisfaction to attract more customers and increase their business in their restaurant. There are some weakness shows in the critique part. By this way, they can observe and try to do it best for their restaurant.